Hoje recebi uma mensagem via twitter que me chamou muita atenção. Diga-se de passagem o twitter já merece há algum tempo um post aqui no labINOVE, mas isso vai ficar para depois (enquanto isso para quem quiser saber o que ando postando lá é só seguir).
Pesquisadores estão trabalhando em uma droga que aumente a sua capacidade cognitiva e sua propensão a tomar riscos ao tomar decisões, características que são muito peculiares aos empreendedores.
Impressionante, não?
Brain-boosting drugs: 'Entrepreneur' pill
Better business ... through chemistry?
By Jessica Bruder
Last Updated: March 5, 2009: 4:35 PM ET
(Fortune Small Business) -- So you want to be an entrepreneur? Today the first step is a solid business plan. Tomorrow it could be a bottle of pills. Cambridge University scientists made headlines last November by suggesting that an "entrepreneur drug" might someday replicate the brain chemistry seen in successful small business owners. Fortune Small Business checked in with Barbara Sahakian, Ph.D., who led the research, to hear her vision of the future.
Q: What could drugs do for small business owners?
Answer: We have some evidence that two areas could be affected by cognition-enhancing drugs: risky behavior in a decision-making context and cognitive flexibility.
Entrepreneurs must be able to tolerate risk. At some stage you have to take that little leap of faith and say, "This is going to work, and I'm doing this." And cognitive flexibility is important because an entrepreneur has to solve problems, and sometimes your first idea for a solution doesn't work.
Q: What about aspiring entrepreneurs?
Answer: Could you change a manager and make him more like an entrepreneur by enhancing his cognitive flexibility? That might be possible. Obviously you would have to be careful about stimulating risk-taking behavior.
Q: What would it take to make an entrepreneur pill widely available?
Answer: It would be very helpful if the regulatory bodies allowed the pharmaceutical industry to market cognition-enhancing drugs, provided that clinical trials demonstrate their long-term safety and efficacy in healthy adults.
Especially in this economy, any nation stands to gain by encouraging successful entrepreneurship. Because of the global economy, the whole world could be improved. I think it's really exciting.
Até a próxima!
Pesquisadores estão trabalhando em uma droga que aumente a sua capacidade cognitiva e sua propensão a tomar riscos ao tomar decisões, características que são muito peculiares aos empreendedores.
Impressionante, não?
Brain-boosting drugs: 'Entrepreneur' pill
Better business ... through chemistry?
By Jessica Bruder
Last Updated: March 5, 2009: 4:35 PM ET
(Fortune Small Business) -- So you want to be an entrepreneur? Today the first step is a solid business plan. Tomorrow it could be a bottle of pills. Cambridge University scientists made headlines last November by suggesting that an "entrepreneur drug" might someday replicate the brain chemistry seen in successful small business owners. Fortune Small Business checked in with Barbara Sahakian, Ph.D., who led the research, to hear her vision of the future.
Q: What could drugs do for small business owners?
Answer: We have some evidence that two areas could be affected by cognition-enhancing drugs: risky behavior in a decision-making context and cognitive flexibility.
Entrepreneurs must be able to tolerate risk. At some stage you have to take that little leap of faith and say, "This is going to work, and I'm doing this." And cognitive flexibility is important because an entrepreneur has to solve problems, and sometimes your first idea for a solution doesn't work.
Q: What about aspiring entrepreneurs?
Answer: Could you change a manager and make him more like an entrepreneur by enhancing his cognitive flexibility? That might be possible. Obviously you would have to be careful about stimulating risk-taking behavior.
Q: What would it take to make an entrepreneur pill widely available?
Answer: It would be very helpful if the regulatory bodies allowed the pharmaceutical industry to market cognition-enhancing drugs, provided that clinical trials demonstrate their long-term safety and efficacy in healthy adults.
Especially in this economy, any nation stands to gain by encouraging successful entrepreneurship. Because of the global economy, the whole world could be improved. I think it's really exciting.
Até a próxima!
Postagens
Um comentário:
Fiquei impressionado com essa notícia. É mesmo verdadeira??
Não sou a favor de muitas destas drogas. Pessoas perfeitamente saudáveis estão tomando pílulas e passando por procedimentos cirúrgicos pra obter "ganhos" muitas vezes questionáveis.
Além disso, acredito no poder das diferenças - ainda bem que nem todos têm esse tal "potencial empreendedor". Essas pessoas menos propensas a risco são responsáveis por equilibrar os tomadores de excesso de risco e tornar projetos mais pé no chão.
Acho interessantes a pesquisa de cognição e o entendimento das diferenças entre "empreendedores" e "avessos ao risco", mas daí a querer transformar todos em iguais, acho que é um passo além do desejado.
Postar um comentário